Maglia Rosa

Growing up in Milan, Italy in the 70s, cycling was an integral part of our daily lives. We watched racing on TV and cheered for our local heroes at the Giro every spring. Of course I spent countless hours riding around the city and countryside with my family and friends. Cycling gave me my first taste of independence and freedom, as well as a lifelong addiction to speed.

As a Milanese, I was exposed to design, architecture, and fashion. Since I was a teenager, I remember starting to develop a sense of visual curiosity which was naturally met with my growing passion for cycling.

I was also exposed to American culture during those same years, often visiting my father who was working in Chicago. American Culture fascinated me-and in my developing imagination-NYC was the ultimate American city.

New York City fulfilled my growing need for speed & action, and fueled the desire to become apart of the greatest city in the world.

Many years later, after moving in New York and after 15 years of working in fashion and design, I finally realized my dream of sharing my passions for food, coffee, and bicycles. Welcome to Maglia Rosa NYC.